This Austin Trailer Is Gaining Customers (and Notoriety) With a Brisket Crunchwrap

This Austin Trailer Is Gaining Customers (and Notoriety) With a Brisket Crunchwrap

The brisket crunchwrap at CM Smokehouse in Austin.Cade Mercer knows his audience as well as he knows barbecue. When he opened his new CM Smokehouse trailer in Austin just after New Year’s, Mercer decided not to focus on barbecue trays. “I knew I was opening in an oversaturated market, so I have to set myself apart somehow,” he explains. “I’m so bored of getting just a barbecue platter.” Now he’s having a blast, making barbecue more fun and more accessible to a customer base that might be more interested in baby back rib “wings” or a brisket cheesesteak than in classic slices of brisket on butcher paper. CM Smokehouse is the first concept Cade Mercer has seen his name (or initials) attached to, but the man has some serious barbecue experience. He…View Original Post

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Source: Texas Monthly