Tex-Mex Restaurant Owner Spends ,000 of His Own Money to Promote Competitors Who Are Struggling
Business owners looking to get the most bang for their advertising bucks routinely devote their budgets to media buys. But for one Wisconsin restauranteur, his optimum return on investment came from an entirely different source—promoting the competition. Adolfo Melendez, who owns the Tex-Mex eatery El Mezcal, knows firsthand the impact the coronavirus pandemic has had on […]
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Source: Good News