Houston and Dallas Are Thirsty to Host 2026 World Cup Matches
Sporting competitions don’t get much bigger than the World Cup. Staged every four years since 1930, except for during World War II, soccer’s most prestigious tournament is watched on TV by an estimated 3.5 billion—half the world’s population. The only event that compares is the Summer Olympics, which normally attracts a roughly similar audience—although the recent Tokyo games produced record-low TV audience numbers. By comparison, this year’s Super Bowl attracted a measly 96 million U.S. viewers. So the prospect of the World Cup coming to Texas in a few years is getting local officials understandably excited. The United States, Canada, and Mexico won hosting rights for the 2026 tournament in a joint bid. Canada and Mexico will each host ten matches, while the United States…View Original Post
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Source: Texas Monthly