For Dak Prescott and the Dallas Cowboys, Hope Springs Eternal
The National Football League can’t quit the Dallas Cowboys. It’s a relationship built on one of the world’s most reliable aphrodisiacs: money. Aren’t sappy love stories the best? The league and this franchise have been joined at the hip over the last four decades because the Cowboys have consistently delivered monster television ratings, compelling story lines, and star power. Think Emmitt Smith and Michael Irvin, Roger Staubach and Tony Dorsett, Tom Landry and Jimmy Johnson. We’re not sure Dak Prescott is going to be great. But because he’s the Cowboys quarterback, he’s one of the NFL’s most marketable players. As an athlete, coach, or front-office executive, to be associated with the Cowboys is to achieve an elevated status amid the NFL’s already rarefied air. Name another…View Original Post
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Source: Texas Monthly