Elon Musk Wants to Sell Texans Electricity

Elon Musk Wants to Sell Texans Electricity

Elon Musk Wants to Sell Texans ElectricityElon Musk is about to become a Texas power broker—literally.The idiosyncratic serial entrepreneur who reinvented rocketry and juiced up the electric-car business has established a new subsidiary of Tesla, called Tesla Energy Ventures, that filed in mid-August with the Public Utility Commission of Texas to sell electricity on the retail market.Details of the move are scant, and Tesla isn’t talking, but if the filing is approved this November, people involved with the state’s power market say that the new Tesla Energy Ventures could stand out in a crowded, deregulated retail market where 120 other companies are already hawking kilowatts.Tesla, which markets itself as a premium brand, isn’t expected to be among the bargain-basement retailers fighting to sign up customers by running interstate billboards offering free…View Original Post

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Source: Texas Monthly