And Now, We Argue About H-E-B’s In-house Snacks

And Now, We Argue About H-E-B’s In-house Snacks

HEB Product Alignment ChartFrom time to time a foreigner (someone from the East or West Coasts) will step onto Texas soil and then pretend not to understand why we’re so obsessed with H-E-B. I have found that the easiest way to get a newcomer to knock it off is to introduce them to the supermarket chain’s innumerable in-house products. Many a Yank can be indoctrinated into the H-E-B fandom with a warm jalapeño-cheddar kolache or just one bite of perfect pimento cheese (two types of cheddar, not too much mayo, light on the pimento, just a splash of dill). With more than eleven in-house brands for everything from H-E-Buddy milk to cast-iron Cocinaware, the iconic grocery-store chain gives its obsessed shoppers plenty to choose from. Every H-E-B superfan…View Original Post

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Source: Texas Monthly